A tale of two marketers – more ads from Kraft, broadcast silence from British...
Well they’re in different businesses aren’t they? Food and chocolate at Kraft and flying people around the world at British Airways (ash clouds and industrial disputes permitting). But Kraft, like many...
View ArticleHere we are then – BBH’s long-awaited new campaign for British Airways
Well you never get fired for delving politely into the old corporate history (as we used to think when embarking on another annual report) and unkind critics will say that Bartle Bogle Hegarty’s...
View ArticleEasyJet shoots itself in the foot with price attack on full service British...
I was very pleased to see the new British Airways campaign break over the last few days for a variety of reasons; not least BA setting out a clear positioning that puts a clear stake in the ground...
View ArticleWe’re all talking about BA’s air wars but the focus is on easyJet as Sir...
I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong...
View ArticleNew easyJet campaign says what it does, not why you should choose the airline
After BA we now have the new easyJet TV work. What a feast of fresh work and a wonderful range of brand positioning between BA, Virgin Atlantic, easyJet and Ryanair. Actually I’m disappointed in the...
View ArticleBA’s ‘To fly, to serve’ campaign – It’s an age thing
One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for...
View ArticleBA’s Walsh shoots down new airport ‘Boris Island’
British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But as national flag carrier, it still packs a punch: it’s still the largest UK...
View ArticleWill M&C Saatchi take Etihad to Manhattan?
M&C Saatchi executives have been grumbling into their cappuccinos for years about losing the British Airways account to Bartle Bogle Hegarty. BA was the account that made M&C pssible (or gave...
View ArticleMore problems for Branson empire as Virgin Atlantic boss Steve Ridgway quits
It hasn’t been a good year for Richard Branson and his Virgin empire and now he has suffered another blow with the departure of long-serving Virgin Atlantic boss Steve Ridgway. Virgin Atlantic is still...
View ArticleTurkish Airlines scores YouTube wonder hit with retro ad featuring Leo Messi...
The ad world has turned on its head really, not because of digital but because big, new, rich countries are coming into the market and producing hugely successful ads which would have been rejected in...
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